Recognized as a “Marketing Maverick” by Business World in 2012.
Headed the Marketing Team nominated “Best Marketing Company” by Philippine Marketing Association for Two Consecutive Years (2010 & 2011).
More than 20 years in Brand, Corporate and Digital Marketing Management:
There’s a strange thing going on between law firms and accounting firms which has led to some pretty unprecedented changes. (Watch out because the landscape is changing!) Law firms saw their moats disappear when the “Big Four”—KPMG, PwC, Deloitte and...
Zappos doesn’t sell shoes. It sells “WOW.” It says so on their website. I swear @zappos has ninjas working for them. I just ordered shoes last night and they’re already sitting on my porch. Thanks to whoever grabbed my order...
There is an ancient and extremely cruel form of torture in the orient called “lingchi”. It is reserved for capital crimes and involves systematic cuts made throughout the body (usually starting with the chest). The idea is to make eventual...
At the 2018 Google I/O, the company’s annual developer conference, “somebody” stole the show and blew everyone’s minds. It was “Google Assistant” making a restaurant reservation. The task seemed simple enough—but not when you realise that it’s just lines of...
When you dreamt up your business, you were probably thinking of yourself as the head of an enterprise, with an army of staff to help you change the world.But no—waking up at 4 AM, making your coffee, loading boxes into...
The Virtues and Vices of the Minimum Viable Product (MVP) We live in a world where speed is everything. And I mean everything.In fact, how many sports can you think of where the slowest competitor is celebrated? Most sports are...
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